Independent creative designer

Brands built to stand out
and stay remembered.

Distinct identity systems shaped with clarity, character, and purpose.

Gab personal identity applied to studio apparel

Gab signature identity applied to a studio window

Pleroma Builders identity applied at a construction site

Gab personal identity applied to business stationery

Pleroma Builders identity applied to corporate flags

Brand strategy, visual identity, and real-world applications—designed as one considered system.

Explore selected identities

Brand identity

A few things
I've built.

Complete identity systems, shown from the core idea through their physical and digital applications.

01 · Personal brand identity

Gab — Personal Identity

Built to stand out. Made to be remembered.

A personal identity built around an expressive signature mark and a disciplined monochrome system. The visual language moves easily between print, space, apparel, and digital applications.

ClientGab Enciso

IndustryCreative design

ScopeBrand identity · Art direction · Print · Digital

Year2026

Project overview

Urban campaign

Poster system

Personal identification

Business stationery

Street-level signage

Studio apparel

Digital expression

02 · Brand identity

HDC — Brand Identity

An identity built to move forward.

A precise and flexible identity system for a property development company. The mark and applications balance an established corporate presence with a clear sense of momentum.

ClientHenceforth Development Corporation

IndustryProperty development

ScopeBrand strategy · Visual identity · Environmental design · Applications

Year2026

Project overview

Printed matter

Environmental detail

Team uniform

Staff identification

03 · Brand identity

Pleroma Builders Corporation

Built with purpose. Designed for progress.

A confident identity for a general construction company focused on dependable delivery and lasting work. The monogram combines a structural P with the familiar outline of a home.

ClientPleroma Builders Corporation

IndustryGeneral construction

ScopeBrand strategy · Visual identity · Site graphics · Applications

Year2026

Project overview

Core mark

Site flags

Corporate stationery

Business card

Safety equipment

Services offered

Identity first.
Everything else supports it.

Brand identity is the core of my practice. Supporting design services are available when a brand needs to extend into other touchpoints.

01Brand Identity Design

Primary focus

View work ↗

02Logo Design & Logofolio

09 selected marks

09Logo Design & LogofolioSelected marks

Nine marks.
Nine different voices.

Selected identity marks created for technology, wellness, culture, professional services, and consumer brands.

01Quinstack

AI startup

02Nexora

Technology

03SK Delapaz Cup 2026

Government sports league

04Northpeak Advisory

Consulting

05Grainhouse

Film & production

06Luméa Skin

Skincare

07Pureform Wellness

Wellness

08Brightlane

Daycare

09Aurelle

Clothing

03E-commerce & Amazon Listing

04 selected projects

04Amazon Listing DesignE-commerce

E-commerce · Amazon listing

Keychron Q1 Pro

Premium product storytelling, built around clarity and detail.

A premium e-commerce product listing designed for the Keychron Q1 Pro mechanical keyboard. The visual system combines clean editorial layouts, product-focused imagery, technical callouts, and feature breakdowns to communicate the keyboard's build quality, connectivity, customization, and overall functionality.

Project typeE-commerce & Amazon Listing Design

IndustryConsumer electronics / Mechanical keyboards

ScopeListing strategy · Product graphics · Technical callouts · Feature storytelling

Keychron Q1 Pro mechanical keyboard Amazon listing cover

Keychron Q1 Pro premium build and material features

Keychron Q1 Pro wireless and wired connectivity features

Keychron Q1 Pro hot-swappable switch feature

Keychron Q1 Pro customization software and features

Keychron Q1 Pro keyboard packaging and box contents

E-commerce · Amazon listing

TUOTOWN Nakiri Knife

Premium kitchen-tool storytelling, shaped around precision and durability.

A premium e-commerce listing created for a Japanese-style Nakiri kitchen knife. The design combines dramatic product photography, technical specifications, lifestyle imagery, and feature-focused layouts to position the knife as a precise, durable, and premium kitchen tool.

Project typeE-commerce & Amazon Listing Design

IndustryKitchenware / Consumer Products

ScopeListing strategy · Technical specifications · Lifestyle imagery · Feature storytelling

TUOTOWN Nakiri kitchen knife Amazon listing cover

TUOTOWN Nakiri knife German steel specifications

TUOTOWN Nakiri knife vegetable preparation features

TUOTOWN Nakiri knife dimensions and technical specifications

TUOTOWN Nakiri knife ergonomic handle and balance

TUOTOWN Nakiri knife shown in a kitchen preparation scene

E-commerce · Amazon listing

The Ordinary Peeling Solution

Minimal skincare storytelling, focused on formula, benefits, and use.

A skincare-focused e-commerce listing designed for The Ordinary's AHA 30% + BHA 2% Peeling Solution. The visual direction uses the brand's minimalist aesthetic while combining product photography, ingredient-focused graphics, benefits, usage instructions, and suitability information.

Project typeE-commerce & Amazon Listing Design

IndustryBeauty & Skincare / Cosmetics

ScopeListing strategy · Product graphics · Ingredient storytelling · Usage guidance

The Ordinary AHA 30% and BHA 2% Peeling Solution Amazon listing cover

Benefits of The Ordinary Peeling Solution

The Ordinary Peeling Solution ingredient breakdown

Instructions for using The Ordinary Peeling Solution

Skin suitability guide for The Ordinary Peeling Solution

E-commerce · Amazon listing

Cetaphil Moisturizing Lotion

Approachable skincare storytelling, centered on hydration and daily care.

A clean and approachable e-commerce product listing designed for Cetaphil Moisturizing Lotion. The visual system combines Cetaphil's recognizable green branding with natural skincare imagery, product-focused compositions, ingredient highlights, and educational content to communicate hydration and everyday skincare benefits.

Project typeE-commerce & Amazon Listing Design

IndustryBeauty & Skincare / Personal Care

ScopeListing strategy · Product graphics · Ingredient highlights · Skincare education

Cetaphil Moisturizing Lotion Amazon listing cover

Cetaphil Moisturizing Lotion everyday skincare benefits

Cetaphil lotion pump and product volume details

Cetaphil Moisturizing Lotion nourishing ingredients

Cetaphil lotion skin-type suitability guide

Cetaphil Moisturizing Lotion hydration campaign visual

04A+ Content

02 selected projects

02Amazon A+ ContentSelected work

01 · Amazon content

Lumora Pro Camping Lantern

Conversion-focused product storytelling built for outdoor performance.

A conversion-focused Amazon A+ Content design created for the Lumora Pro Camping Lantern. The project combines cinematic outdoor imagery, bold typography, product-focused compositions, and clear feature explanations to communicate the lantern's performance, durability, and portability. The content guides customers through its brightness modes, long battery life, IPX4 water resistance, Type-C charging, compact construction, included accessories, and ease of use, while a comparison section positions Lumora Pro as a reliable lighting solution for camping, emergencies, and everyday outdoor adventures.

Project typeAmazon A+ Content Design

IndustryOutdoor Gear / Camping & Adventure

ScopeA+ content strategy · Product storytelling · Feature graphics · Comparison design

Complete Lumora Pro Camping Lantern Amazon A+ Content design — 01
Complete content design

02 · Amazon content

Gardner Pet Water Dispenser

Warm, benefit-led product storytelling for dependable everyday pet hydration.

A clean and conversion-focused Amazon listing design created for an automatic pet water dispenser. The visual system combines warm lifestyle photography, bold benefit-driven typography, detailed product compositions, and educational diagrams to present the product as a dependable hydration solution for everyday pet care. The listing explains continuous water availability, cleaner filtration, a large-capacity reservoir, a spill-resistant drinking area, and an easy-to-maintain modular construction, while lifestyle imagery shows how the product fits naturally into a modern home and supports a healthier daily routine for pets.

Project typeE-commerce & Amazon Listing Design

IndustryPet Care / Pet Supplies

ScopeListing strategy · Product storytelling · Educational diagrams · Lifestyle art direction

Complete Gardner Pet automatic water dispenser Amazon content design — 01
Complete content design

05Social Media Design

06 selected series

06Poster Design

04 selected presentations

04Poster DesignSelected work

Editorial & environmental

Posters made
for public space.

Selected conceptual poster systems shown through transit, street, and environmental applications.

The All Seeing Eye poster displayed inside a train carriage — 01The All Seeing Eye
Transit poster

A conceptual poster series installed on an urban concrete wall — 02Conceptual Studies
Street poster series

Human condition poster series displayed in outdoor frames — 03Human Condition
Outdoor poster series

Peak mountain poster displayed against an architectural grille — 04Peak
Environmental poster

07Print Design

01 editorial publication

01Print & Editorial DesignSelected publication

01 · Editorial publication

Beatriz — Model Portfolio Magazine

Fashion portfolio presented as a cohesive print narrative.

An editorial magazine created to present the work of a fashion and commercial model through elegant typography, clean layouts, and image-led storytelling. The publication moves across runway, editorial, cultural fashion, and creative concept shoots while maintaining one cohesive visual identity.

Project typePrint Design / Editorial Design

IndustryFashion & Modeling

DeliverablesMagazine cover · Editorial layouts · Feature spreads · Portfolio presentation · Print publication design

Objective

To create a polished, publication-ready portfolio that strengthens the model’s personal brand and supports client presentations, agency submissions, and promotional use.